Client Profile and Requirements
BizTiz is a dynamic business networking app tailored to enhance networking experiences during events. It offers various features, such as agenda viewing and facilitating meeting setups with other attendees. The client required a logo that clearly reflects the app's core purpose of making business connections seamless and enjoyable, while also being visually engaging and easily recognizable in both digital and print formats.
The Creative Process
In response to BizTiz's needs, we designed a logo and app icon that embody the essence of networking. The icon integrates the letter 'B' with a symbol that represents conversation, effectively capturing the app's focus on facilitating meaningful business interactions. The logo employs a bold, simple, yet playful font to emphasize the brand’s commitment to making business connections both easy and enjoyable. This approach ensures the logo stands out while remaining approachable and modern, aligning with the app’s user-friendly interface and innovative features.
Raspberry pink (#EC1C6C)
Known for its associations with friendliness and approachability.
American Purple (#3D1A53)
Represents sophistication, professionalism and aligning.
Color Scheme of the Logo
The logo for BizTiz uses a vibrant color palette of Raspberry pink and American Purple.
Raspberry pink: This color is chosen for its associations with friendliness and approachability, reflecting the welcoming and engaging atmosphere BizTiz aims to create for its users. Pink represents creativity and a vibrant community, reinforcing the brand's focus on fostering connections in a lively and inclusive environment.
American Purple: This color signifies sophistication and professionalism, aligning with BizTiz's mission to support high-quality business networking. Purple is often associated with innovation and wisdom, which resonates with the app’s role in facilitating intelligent and strategic business interactions.
Together, these colors reflect the dynamic and inclusive nature of BizTiz, effectively communicating its mission of fostering enjoyable and professional business networking experiences.