An Indian clothing, apparel & accessories brand in the making, approached us for naming and branding of their men’s only online store. After careful analysis and understanding of their brand and business model, we came up with a unique name – ‘Czarfit’. The idea behind the word ‘Czarfit’ comes from the impression of making their clients feel like a King or ‘Czar’ which is a Russian term for ‘Emperor’. Suiting to fit the client at its best along with giving them a royal feeling, Czarfit symbolises the clothing for the king.
The tag line ‘Clothing Reincarnation’ was coined keeping in mind their brand mission of giving a new lifestyle to the masses, as if symbolising the re-birth of the luxurious style in the form of clothing. Keeping these thoughts in mind, their brand image was designed with a logo having a crown in it, to emblematize ‘The Czar’ and give their brand its complete identity.
ClientCzarfitServicesLogo Design | Brand Development