Client Profile and Requirements

Purkys is a vibrant and delightful one-stop shop that offers a wide range of delectable items, including cakes, pastries, ice creams, premium chocolates, and cookies, all described as "purkylicious." With plans to expand their business, Purkys recognized the need for a refreshed brand image. The primary requirement was to create a new logo that reflects their passion for food and unwavering commitment to quality.

The Creative Process

To capture the essence of Purkys, the design journey centered on crafting an emblem logo that not only celebrates the brand's love for food but also carves a distinctive presence in the market. A heart symbol, artfully woven into the letter "P," underscores Purkys’ passion and care for their products, adding a unique and personal touch that sets the brand apart.
The brand name "Purkys" is rendered in a bold sans-serif font, exuding strength, clarity, and modernity. This boldness ensures the name is instantly recognizable and memorable. The tagline, “Premium Foods For Ya!,” is presented in a serif font that complements the bold primary text. The brand name extends just beyond the circular border of the emblem, breaking away from traditional logo designs and introducing a dynamic element that enhances Purkys’ visual identity.

Purple Iris (#702C8A)

Represents luxury, quality, and richness.

White(#fffff)

Symbolizes authenticity, freshness, and quality 

Color Scheme of the Logo

The Purkys logo features a rich Purple Iris hue that exudes luxury, quality, and sophistication, perfectly reflecting the brand's dedication to premium gourmet products. This deep purple not only enhances the logo's visual appeal but also embodies creativity and indulgence, making it an ideal representation of Purkys' high-end offerings. Set against a clean white background, the logo achieves a timeless elegance, with its versatile design ensuring it remains striking across various mediums. In essence, the Purkys logo seamlessly blends creativity and functionality, capturing the brand's passion for exceptional food and its commitment to delivering a luxurious experience.