The Ethnic Story is a concept-based E-commerce company dealing primarily with ethnic handcrafted products along with having a comprehensive collection of traditional and ethnic gifts.
In order to showcase and highlight their beautiful products, they wanted us to design a creative brochure for them. Considering the vibrant colors of their handicraft products, we chose subtle complementing shades along with using the design vocabulary that shares an associated bond with the ethnicity yet putting a focus over their products.